My name is Annie, and I’m the founder of LFG.

I graduated from Cornell University and spent my career in venture capital in NYC, where I built and invested in ideation-stage companies, focusing on working with female founders in the health and wellness space.

I have struggled with hormonal imbalances, PCOS, an autoimmune disease, low thyroid function, and gut, skin, and inflammatory issues.

I just didn’t feel good—all the time.

My OBGYN offered me birth control, my dermatologist suggested steroids, my primary care physician recommended SSRIs, and my endocrinologist proposed Synthroid.

But no one stopped to ask why I didn’t feel good in the first place.

“I just don’t feel good” is not normal.

We should not be tired, bloated, fatigued, or anxious, nor should we struggle with irregular periods, painful periods, PMS, infertility, skin issues, hair loss, or insomnia.

Not feeling good is not normal—it’s also one of the biggest indicators of chronic disease.

When we don’t feel good, it means our body is not functioning optimally. If we ignore these symptoms or medicate them away, we fail to address the underlying root cause of why we feel so bad in the first place.

The truth is, why we don’t feel good is almost always a product of how we live—from the food we eat, to how we move our bodies, to our toxin exposure, relationships, sleep, and environment.

When we change the way we live, we change the way we feel—and ultimately, we change our lives.

By focusing on real, whole foods, moving my body, removing toxins from my environment, switching to clean products, reducing stress, and prioritizing supportive relationships, I was able to:

Put my autoimmune disease and PCOS into remission, regain my cycle, clear my skin, heal my gut and thyroid, lose 30 pounds of stubborn weight and inflammation and...

Feel better than I ever have before

That’s why I built LFG and became certified as a functional nutrition expert: to share the clean products, better-for-you foods, favorite recipes and restaurants, books, podcasts, workouts, and wellness tools that supported me on my journey—and continue to make me feel incredible today.

The better-for-you world is your one-stop shop for everything better-for-your health. From a non-toxic candle to an acupuncturist recommendation, you’ll find it here—LFG tried, tested, and approved.